You searched for: "*"

The results has been filter on Authors containing Napoleón Franco.
ANA has found 1 results for you, in 125 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Quantitative and qualitative study of shopper behaviour in hypermarkets

This article describes the methodology of a purchase behavior observation study, known but little used in Latin American countries, and its applications that helped to categorize management decisions in hypermarkets in Colombia for the direction of...

Catalogue: Latin America 2002
Authors: Napoleón Franco, Juan David Giraldo
Company: Ipsos MRBI
May 12, 2002
×

Citation

Franco and Giraldo (2002a, May 12). Quantitative and qualitative study of shopper behaviour in hypermarkets. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/quantitative-and-qualitative-study-of-shopper-behaviour-in-hypermarkets